An online advertising platform for businesses to promote their products among the right audience, based on topic, preferences, and demographics. Advertisements are shown to users immediately after they unlock their smartphones.
Expertise Delivered
DevOps
QA
Frontend
Backend
UI
Scrum
Industry
Digital Marketing
Advertising
14 Team Members.
3 months.
to launch the first web version
13 months.
of ongoing development
Key features.
Creating & adjusting advertising campaigns
Setting up a campaign’s budget starting from 1 cent
Money transferring & transactions tracking
Setting up the target audience with 8+ parameters
Tracking the analytics of campaigns effectiveness
The Challenge.
The core idea of Easy Visual is to simplify the job of marketing specialists, advertising agencies and business owners by creating an advertising platform catering exactly to the loyal audience. We were challenged to enable splitting the whole audience into smaller ones to customize the content for each of them. Quick and effective advertising is the key goal of the project.
Achievements.
GTM plus team have developed the web application, accomplishing the tasks below:
Implemented authorization and profile management system
Enriched campaigns management functionality
Added possibility to gather statistics & compare campaigns performance
Built a clear user interface to make advertising for users simple as ABC
Enabled money transferring function & tracking all the transactions
Provided software testing to ensure a smooth app functioning
Stack of Technologies.
Backend stack includes PHP 7.2 with Symfony framework, MySQL 5.7 RDMS and provides GraphQL interface for clients. Frontend part is powered on Angular 7 and RxJS using HTML 5, CSS 3, TypeScript.
The Solution.
Our diligence resulted in an easy-to-use advertising platform, quite helpful & effective in the audience coverage. Today, clients can create an advertising campaign in 3 steps and appeal to more than 3,5-million audience. Easy Visual has received 745+ million views since the platform was launched. The price of a campaign starts at 1 cent, which makes the service affordable for anyone.
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