An online advertising and sales automation platform for businesses to promote their products among the right audience, based on topic, preferences, and demographics. Ads are shown to users immediately after they unlock their smartphones. Results appear in the advertiser's CRM right away.
Expertise Delivered
DevOps
QA
Frontend
Backend
UI/UX design
Scrum
Industry
Digital Marketing
Lead Generation
Sales Automation
14 Team Members.
3 months.
to launch the first web version
13 months.
of ongoing development
The Challenge.
The core idea of Easy Visual is to simplify the job of marketing specialists, advertising agencies and business owners by creating a platform catering exactly to the loyal audience. We were challenged to enable splitting the bigger audiences into smaller ones to customize the content for each of them. Quick and effective lead generation campaigns improvement.
Achievements.
GTM plus team have developed the web application, accomplishing the tasks below:
Implemented authorization, profile management system and CRM
Enriched campaigns management functionality
Added possibility to gather statistics & compare campaigns performance
Built a clear user interface to make advertising for users simple as ABC
Enabled money transferring function & tracking all the transactions
Provided QA software testing to ensure a smooth app functioning
The Solution.
Our diligence resulted in an easy-to-use advertising and sales automation platform, quite helpful & effective in the audience coverage. Today, clients can create a lead generation campaign in just 3 steps and appeal to more than 3,5-million narrowly targeted audience. Easy Visual has received 745+ million views since the platform was launched. The price of a campaign starts at 1 cent, which makes the service affordable alternative for small advertisers.
Key features.
Creating & adjusting lead gen automation campaigns
Setting up a campaign’s budget starting from 1 cent
Money transferring & transactions tracking
Setting up the target audience with 8+ parameters
Tracking the analytics of campaigns effectiveness
Featured in-built CRM
Stack of Technologies.
Backend stack includes PHP 7.2 with Symfony framework, MySQL 5.7 RDMS and provides GraphQL interface for clients. Frontend part is powered on Angular 7 and RxJS using HTML 5, CSS 3, TypeScript.
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